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Title: There's No Business That's Not Show Business: Marketing in an Experience Culture by Bernd Schmitt, David L. Rogers, Karen Vrotsos ISBN: 0-13-047119-4 Publisher: Financial Times Prentice Hall Pub. Date: 24 June, 2003 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 3.67 (3 reviews)
Rating: 5
Summary: Recommended Read
Comment: I thought "Show Biz" was thoroughly entertaining--and highly pertinent given today's media circus around everything from the California gubernatorial election to today's leading companies. I read Bernd Schmitt's previous books in my MBA marketing classes and find still his approach useful in aligning my marketing team around the customer experience. This book clearly showed me how entertainment is becoming part of the marketing mix, and energized me to use show business to increase my reach and relevancy with customers. I highly recommend it.
Rating: 5
Summary: A Great Read
Comment: This book is clever and entertaining. The book is anecdotal and moves quickly, but packs a lot of punch. It covers a broad span of businesses and illustrates how this new type of "Show business" is fundamentally changing marketing all over the world. The authors make a strong case for this type of marketing with their implicit comment on today's consumer culture. I think this book would be edifying for industry insiders as well as anyone interested in today's theories of marketing. The book itself has a "show biz" feel to it, but it backs up the "show" by getting down to business. I recommend There's No Business That's Not Show Business for everyone in marketing today.
Rating: 1
Summary: This book is a joke!
Comment: I have read all books from this author. What can I say? His first and second were good. I don't know what happened, but the quality of his books have been falling since then. The book is full of examples of what can you do to bring a little "show" into your "business", too bad it's written for those few people who get to manage a huge brand, or have something of an unlimited budget to play with! Of course I'd like to have live shows for my customers! Of course launching a watch at a fancy New York dance club sounds cool! Of course I'd love a theme park or a museum of my own! After reading some pages you start wondering if Schmitt is writing for someone to read this book or he's just trying to sell his consulting business. After reading pearls like:"if you're starting a $150 million promotional campaign...", I just had to close this book and look for something more interesting to do. (There's a long time I leave a book unfinished, but this one is entitled to this honor). Get real...
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Title: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin ISBN: 159184021X Publisher: Portfolio Pub. Date: 08 May, 2003 List Price(USD): $19.95 |
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Title: Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers by Bernd H. Schmitt, Bernd Schmitt ISBN: 0471237744 Publisher: John Wiley & Sons Pub. Date: 31 January, 2003 List Price(USD): $27.95 |
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Title: How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman ISBN: 1578518261 Publisher: Harvard Business School Press Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
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Title: Priceless: Turning Ordinary Products into Extraordinary Experiences by Diana Lasalle, Terry A. Britton ISBN: 157851746X Publisher: Harvard Business School Press Pub. Date: 04 December, 2002 List Price(USD): $27.50 |
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Title: The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth by George Silverman ISBN: 0814470726 Publisher: AMACOM Pub. Date: April, 2001 List Price(USD): $17.95 |
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