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Sports Marketing: A Strategic Perspective (2nd Edition)

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Title: Sports Marketing: A Strategic Perspective (2nd Edition)
by Matthew D. Shank
ISBN: 0-13-040791-7
Publisher: Prentice Hall
Pub. Date: 28 June, 2001
Format: Hardcover
Volumes: 1
List Price(USD): $100.00

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Average Customer Rating: 4 (2 reviews)

Customer Reviews

Rating: 5
Summary: Excellent
Comment: It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples.

Rating: 3
Summary: A well structured approach to the subject.
Comment: Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing.

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