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Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)

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Title: Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2nd Edition)
by Gary L. Lilien, Arvind Rangaswamy
ISBN: 0-13-035549-6
Publisher: Prentice Hall
Pub. Date: 08 January, 2002
Format: Hardcover
Volumes: 1
List Price(USD): $124.00

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Average Customer Rating: 3.71 (7 reviews)

Customer Reviews

Rating: 5
Summary: Great Book
Comment: This Book has provided many useful tools.
I'm not sure what book the previous ratings are referring to - because this one wasn't published until 2002.????

Rating: 5
Summary: Great!
Comment: Simply simple for all. The guide to the marketing-based world

Rating: 4
Summary: Excellent educational material, good software and study case
Comment: This is a very good book which illustrates some classical marketing model, with the help of software. I strongly recommand for marketing researcher and student.

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