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Title: Marketing of High-Technology Products and Innovations by Jakki J. Mohr, Jakki Mohr ISBN: 0130136069 Publisher: Prentice Hall Pub. Date: 15 January, 2001 Format: Hardcover Volumes: 1 List Price(USD): $90.67 |
Average Customer Rating: 5
Rating: 5
Summary: Very interesting book
Comment: It has a very good approach about how to plan a marketing strategy in high tech enviroments.
Rating: 5
Summary: Well balanced book
Comment: What impressed me the most about this book is the right balance of theoretical discussions and practical examples. The idea of including "views from the trenches" is just way too good. This book helped me conceptualize all the experiences that I have gathered in the past five years in the high-tech industry. This is an excellent read for people who are exclusively focused on marketing (product marketing / product management, etc) or for people who are in other functions, but want to understand the basics of high-tech marketing
Rating: 5
Summary: The best text on the marketing of high technology
Comment: Mohr's text is a good overview of industry practice, mixed with theory on marketing and the diffusion of innovations. This text is a huge step forward for the discipline. As I see the field of electronic marketing evolving, I think we will see material about the Internet moving into mainstream marketing courses. What will remain in the specialized electronic marketing course is the intersection of marketing with the cutting edge of technology. Mohr's text makes me feel much better prepared for this evolution.
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Title: MARKETING HIGH TECHNOLOGY by William Davidow ISBN: 002907990X Publisher: Free Press Pub. Date: June, 1986 List Price(USD): $35.00 |
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Title: High Performance HR: Leveraging Human Resources for Competitive Advantage by David S. Weiss ISBN: 0471643858 Publisher: John Wiley & Sons Pub. Date: February, 1999 List Price(USD): $50.00 |
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Title: Product Strategy for High Technology Companies by Michael E. McGrath ISBN: 0071362460 Publisher: McGraw-Hill Trade Pub. Date: 12 October, 2000 List Price(USD): $49.95 |
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Title: The Company of the Future by Frances Cairncross ISBN: 1578516579 Publisher: Harvard Business School Press Pub. Date: 15 January, 2002 List Price(USD): $27.50 |
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Title: Successful Marketing Strategy for High-Tech Firms (Artech House Professional Development Library) by Eric Viardot ISBN: 0890068542 Publisher: Artech House Pub. Date: August, 1998 List Price(USD): $79.00 |
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