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Title: Marketing Research: An Applied Approach by Thomas C. Kinnear, James R. Taylor ISBN: 0-07-912252-3 Publisher: McGraw-Hill/Irwin Pub. Date: 01 December, 1995 Format: Hardcover Volumes: 1 List Price(USD): $80.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Practical, useful, down to earth
Comment: This is an excellent book for anyone looking for practical information on marketing research. Lots of case studies that illustrate. COmprehensive in that it covers the topics in marketing research well, but organized and presented in a simple, easy to read format. Well-structured. More practical, less conceptual or theoretical... as it's an "applied approach."