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Title: Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It by David F. D'Alessandro, Michele Owens, David D'Alessandro ISBN: 0-07-141758-3 Publisher: McGraw-Hill Trade Pub. Date: 24 November, 2003 Format: Hardcover Volumes: 1 List Price(USD): $21.95 |
Average Customer Rating: 4.82 (11 reviews)
Rating: 4
Summary: required reading for college, MBA, and law students
Comment: When I entered the business world, I was amazed to learn that the world is not governed by reason, but by energy, ego, sheer force of will, politics, and pure happenstance. 5 pages into the introduction, D'alessandro writes, "...the biggest mistake you can make is to assume that organizations are rational."
All young people about to enter the working world need to understand that. The fact that this simple message is written in a respectable book written by a respectable author (he is the CEO of Hancock Financial) should drive home the point. I certainly wish that I had understood this insight 10 years ago when I graduated from law school. I am an investment banker at one of the big firms and, believe me, every one one of his 10 points is on the mark.
As a smart, academically successful graduate, you might think that it is your intelligence, hard work, and integrity that will get you to the top. As D'alessandro points out, all these are necessary but not sufficient. You have to understand how the real world works - with all the crazy, unpredictable personalities and organizational politics that can lead to sub-optimal and sometimes bizarre results. This applies to your moving up the corporate ladder. This book is priceless because it makes you see what sort of practical things you need to be doing/thinking in order to deal with the politics.
The introduction and the first 5 chapters are a must read for professionals (or soon to be professionals) in their 20s or even early 30s. Now in my late 30s, the book was fun to read because I would find myself nodding or laughing in agreement with so many things D'alessandro was saying. Though the book is written in an easy-to-read humorous conversational style, he definitely knows what he is talking about. The last 5 chapters are not as entertaining or informative, but probably still useful for many. And given that it is a very fast read, you can read the whole book in a couple days.
Rating: 5
Summary: practical wisdom
Comment: this is a book that tells it like it is. It will only be useful to about 5% of the population because what the author outlines as the path to success - hard work, working to make the boss successful, beign 100% ethical and building your own personal brand is not easy and will require discipline. Frankly, it is hard work to get to the top. But this book lays it all out, whether you can execute what the book recommends--well, it depends how smart, hardworking, and good you are, and no book is going to change that.
Rating: 5
Summary: Wish I had this years ago
Comment: This book was like mana from heaven. I have been struggling with understanding some behaviors my manager displays that just did not seem to make sense. I read this over the holidays and was able to go back to work and immediately begin to put it to use with instant results. Even more I now see things my "little League Mom" manager is doing that may impact my personal brand.
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Title: Brand Warfare: 10 Rules for Building the Killer Brand by David F. D'Alessandro ISBN: 0071398503 Publisher: McGraw-Hill Trade Pub. Date: 23 August, 2002 List Price(USD): $14.95 |
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Title: The 5 Patterns of Extraordinary Careers : The Guide for Achieving Success and Satisfaction by Richard Smith, James M. Citrin ISBN: 1400047943 Publisher: Crown Business Pub. Date: 05 August, 2003 List Price(USD): $22.95 |
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Title: The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael Watkins ISBN: 1591391105 Publisher: Harvard Business School Press Pub. Date: 18 September, 2003 List Price(USD): $24.95 |
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Title: The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor ISBN: 1578518520 Publisher: Harvard Business School Press Pub. Date: September, 2003 List Price(USD): $29.95 |
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Title: Re-imagine! by Tom Peters ISBN: 078949647X Publisher: DK Publishing Pub. Date: October, 2003 List Price(USD): $30.00 |
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