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Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss

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Title: Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss
by Richard C. Freed, Joe Romano
ISBN: 0-07-139687-X
Publisher: McGraw-Hill
Pub. Date: 16 April, 2003
Format: Paperback
Volumes: 1
List Price(USD): $18.95
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Average Customer Rating: 3.9 (10 reviews)

Customer Reviews

Rating: 5
Summary: The 2nd Edition Rocks
Comment: The first edition of this books is, as the former editor of Consultants' News remarks, "The most comprehensive treatment we've seen," and the second edition is even better, including (for example) important discussions on fees and collaboration. Most important, this book is about far more than writing business proposals. David Maister-like in spirit, it's a superior treatment about how to sell professional services. Although it addresses business proposals, most of the content is important for writing other proposals as well, but like most successful books on proposal writing, it focuses on one of the sub-genres, unlike more general treatments (Johnson-Sheehan's comes to mind) that in their attempts to focus on all proposals, do a poor job of treating specific kinds.

Rating: 4
Summary: Like Eating Your Vegatables...
Comment: This book is really good for you... just like eating your vegatables. Unfortunately, its not easily digested. This book provides a great method of preparing strategic proposals. The method is largely based on the Mento "Pyramid Principle" a book which is itself not an easy read (however, it is required reading at McKinsey, BCG, and other major strategy consulting firms. This fact should tell you instantly just how powerful a concept it is). However, if you're willing to hold your nose and chew slowly (I'm not willing to give up on the "eat your vegatables" analogy just yet), you and your proposals will be much more competitive. Since the book is far from an easy read, I'd suggest that you tackle it chapter-by-chapter with some time for rest and contemplation in between (divide it into "bite-sized" pieces, in other words). If you're looking for fast-food proposal fair, I'd like to suggest Robert Kantin's "Proposal Kit For Dummies" which, despite the title, is a terrific book on proposal writing for professionals -- particularly consultants. Overall grade: A-/B+.

Rating: 5
Summary: Excellent book
Comment: I had no idea how to write a business proposal. I followed this book to the tee...I now write major proposals for my company and my proposal kicked the ass of a couple of MBA's. There were a lot of red faces when I showed up my with version of a proposal. I essentially went from having no idea how to write a proposal to setting the bar on how to write a proposal, thanks to this excellent book.

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