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Title: The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right by Jack Trout, Steve Rivkin ISBN: 0071373322 Publisher: McGraw-Hill Trade Pub. Date: 30 December, 2000 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 4.2
Rating: 5
Summary: A must-read for anyone in Marketing or Advertising
Comment: Jack Trout has always been the master of seeing the forest for the trees. The Power of Simplicity is his latest breath of fresh air to help clear the mind and get marketers thinking straight again. Everyone always talks aobut how difficult it is to "cut through the media clutter" of mass marketing today. But to find a strategy that accomplishes that, you first have to cut through the clutter of jargon, fad-theories and self-proclaimed guru's that litter the marketing landscape. The Power of Simplicity is the self-help book for anyone who wants to come out on top in today's marketing wars. And the best part is, following Jack's advice is so incredibly simple.
Elliot Firestone, Creative Director, Fricks/Firestone Advertising
Rating: 5
Summary: down to earth talking... defenitely a must.
Comment: This is the latest book by Jack Trout, from the POSITIONING and MARKETING WARFARE fame (with AL RIES, who later wrote FOCUS and The 22 Law of immutable marketing).
Find this book in the BORDER Singapore, and it is a VERY GOOD READ. It is very easy to digest and trying to remove all the latest fad of management fuzzy thinking,
This put the main essense of management to the real thing and removing all the unnecessary -noise-. good for the non-sophisticated reader (like me ;))).
It cover usual range of management issue, from marketing, pricing to leadership, growth etc...
It keep things simple, something correct.
tanadi santoso indonesia.
Rating: 4
Summary: Not much on "how-to", but thought-provoking nonetheless.
Comment: I have been a fan of Trout (and Ries) for many years, and I am a firm believer in their take on marketing and positioning. This new book is very good at making you re-think your own organization and how things are done. The information explosion has uselessly added too much complexity, and led people to use consultants rather than their own brain power for many things. A thought-provoking book that can be read in a couple of hours, it contains a strong mandate for the need (if not the "how") to simplify the processes we all pursue in business. I will be buying copies for all my managers.
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Title: Differentiate or Die : Survival in Our Era of Killer Competition by Jack Trout ISBN: 0471357642 Publisher: John Wiley & Sons Pub. Date: 17 March, 2000 List Price(USD): $24.95 |
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Title: Positioning: The Battle for Your Mind by Al Ries, Jack Trout ISBN: 0071373586 Publisher: McGraw-Hill Trade Pub. Date: 13 December, 2000 List Price(USD): $10.95 |
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Title: The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout, Steve Rivkin ISBN: 0070653283 Publisher: McGraw-Hill Trade Pub. Date: 01 May, 1997 List Price(USD): $12.95 |
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Title: The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two by Al Ries ISBN: 0887306667 Publisher: HarperBusiness Pub. Date: 1994 List Price(USD): $15.95 |
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Title: Marketing Warfare by Al Ries, Jack Trout ISBN: 0070527261 Publisher: McGraw-Hill Trade Pub. Date: 01 November, 1997 List Price(USD): $12.95 |
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