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Say It With Charts: The Executive's Guide to Visual Communication

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Title: Say It With Charts: The Executive's Guide to Visual Communication
by Gene Zelazny
ISBN: 0-07-136997-X
Publisher: McGraw-Hill Trade
Pub. Date: 22 February, 2001
Format: Hardcover
Volumes: 1
List Price(USD): $45.00
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Average Customer Rating: 3.8 (10 reviews)

Customer Reviews

Rating: 5
Summary: Superceded by Excel? NOT!!
Comment: I think the fellow from Indiana misses the point. This bookhelps people to understand how to communicate ideas with charts. Inthe process, lots of hand-drawn charts are shown. Sure, Excel and similar programs can make them prettier, but the point is understanding what kind of chart is best for making a specific substantive point. No program can make that judgement, and too many people let software pick the chart format with predictably uninformative results. Students, excutives, etc., who work through this book will know what kind of a chart they really need. That knowledge in hand, turn to Excel or whatever to produce presentation quality graphics. In some cases, the data will have to be transformed in ways you might not have anticipated before the right graph can be produced. This is a great book, certainly the best and clearest introduction to statistical graphs I have seen. I also strongly recommend Tufte's books on effective graphics.

Rating: 4
Summary: Good Little Book With Many Useful Ideas.
Comment: If you're interested in getting ideas on how to present ideas graphically, this is a good little book. As many other reviewers have pointed out, several of the articles were prepared by graphic designers (some by hand in fact) and not computer graphics packages. If you're looking for suggestions on how to present ideas graphically, this is perfectly fine,... even useful. However, if you're looking for information on how to prepare graphics using Excel, you're out of luck (however, there are dozens of other books that can help you). That's just not what this books is about. Instead, the book gives you several suggestions for expressing the relationship between various activities (flow charts, diagrams, etc) illustrating performance timelines (bar graphs, area graphs, etc), and other information. However, where this book really shines, is in showing you how to incorporate various illustrations into your graphics to make them truly unique and informative. The benefit of this book is in teaching you how to conceptialize and develop unique graphics -- not in telling you how to produce generic off-the-shelf graphics. I'd recommend this book, along with "Information Graphics" by Harris and "Digital Diagrams" by Bounford, to anyone interested in learning more about charts. Overall Grade: B+/A-

Rating: 4
Summary: Great ideas
Comment: This book is a good arsenal to every executive who need to communicate in the form of charts. It opens up the minds to possibilities beyond cut and paste from Excel.

However I do agree with one of the reviewer that most of the charts in the books are drawn by graphic designers. This mean that although we can learn the most appropriate chart to use from the book, the is no way of making those charts with our basic computer software.

The message in the book is clear; great charts are more of science than arts.

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