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Title: Brand Warfare: 10 Rules for Building the Killer Brand by David F. D'Alessandro, Michele Owens ISBN: 0-07-136293-2 Publisher: McGraw-Hill Trade Pub. Date: 08 March, 2001 Format: Hardcover Volumes: 1 List Price(USD): $24.95

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Average Customer Rating: 3.56 (54 reviews)

Rating: 5
Summary: Every Business Person Should Read This Book. Powerful.
Comment: While this is a short book and easy to read, it does not lack substance. Being in advertising and marketing, I know the value of a brand. But as D'Alessandro points out in his book, branding is the business of everyone in an organization.

This book would be of value to a CEO of a large organization and all of its employees or the owner of a one-person shop and all advertising people. Branding, after all, is something everyone is responsible for. It is not the exclusive domain of the ad agency.

The book shows how a large, well-known brand can lose market share overnight to an Internet start up. There is much in this book that will be of great value to you if you want to be a well-respected brand --- whether you are a big business or a one-person brand.

Susanna K. Hutcheson
Owner & Executive Copy Director
Powerwriting.com LLC

Rating: 4
Summary: Brand Warfare 10 rules for building the killer brand
Comment: Yo pienso que este libro es uno de los mejores libros que yo he leído. Una de las razones por las cuales yo considero este libro esta categoria de cuatro estrellas, es porque se ve que el autor le esta dando la oprtunidad a los lectores que tomen la ventaja de uasr las más correctas claves para el éxito y obtener una riquesa financiera, y además de eso, porque lo está dando al costo de un libro ordinario.

Rating: 5
Summary: Can't drop it!
Comment: This book is excellent! I can't ever think of any other way to explain how to build the killer brand. D' Alessandro explains everything in his 10 rules and stressed greatly on how to be successful in any type of business.

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