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Consumers (McGraw-Hill/Irwin Series in Marketing)

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Title: Consumers (McGraw-Hill/Irwin Series in Marketing)
by Eric J. Arnould, George M. Zinkhan, Robert M. Kreitner
ISBN: 0-07-121426-7
Publisher: McGraw Hill Text
Pub. Date: January, 2004
Format: Hardcover
Volumes: 1

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