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Title: The Power of Simplicity by Jack Trout, Steve Rivkin ISBN: 0-07-065362-3 Publisher: McGraw-Hill Pub. Date: 29 September, 1998 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4.16 (25 reviews)
Rating: 5
Summary: Simple, obvious, not so common, common sense.
Comment: It's comical that someone could publish a book on "The Power of Simplicity". It's also says something about the corporate world - everything is always more complicated than it needs to be and things would run much more smoothly if people would keep things simple. In some ways, this is a management version of the Dilbert Principle.
This book is an easy read, and while similar to other books by Trout, contains enough unique material to be worth buying. It's on target, provides a simple yet powerful message, and is sprinkled with just the right amount of humor. If you are a fan of Anthony Robbins or other motivational hucksters you might take offense to this book. Trout pokes a little fun at these folks.
Pick up a copy of this book, kick back and relax for a couple hours and maybe you'll be able to start taking steps to simplify your personal and professional life. If you like this book, be sure to read "Positioning". It's a classic!
Rating: 4
Summary: Great if you run the company
Comment: If you own your own company or are truly in charge, I'd suggest reading this book. I think you'll agree with the authors that sometimes we overcomplicate things so much in pursuit of the golden nugget of data that we really had a much better process when we first started.
If you don't have significant influence over your company's (or department's) management, strategy and culture, you'll most likely find yourself just plain frustrated that "management" can't see the obvious.
Trout is a great author and a wonderful thinker. The world's business leaders would be doing themselves a huge favor to think and plan more like him.
Rating: 4
Summary: Good ammunition...
Comment: Good ammunition to get a company focused. Trout & Rivkin make the much-needed case for simplicity in strategy and communications. However the monday-morning-quarterback critiques are not accompanied by enough examples of companies getting it right.
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Title: Differentiate or Die : Survival in Our Era of Killer Competition by Jack Trout ISBN: 0471357642 Publisher: Wiley Pub. Date: 17 March, 2000 List Price(USD): $24.95 |
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Title: Positioning: The Battle for Your Mind by Al Ries, Jack Trout ISBN: 0071373586 Publisher: McGraw-Hill Trade Pub. Date: 13 December, 2000 List Price(USD): $12.95 |
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Title: The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two by Al Ries ISBN: 0887306667 Publisher: HarperBusiness Pub. Date: 27 April, 1994 List Price(USD): $15.95 |
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Title: The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout ISBN: 0070653283 Publisher: McGraw-Hill Trade Pub. Date: 01 May, 1997 List Price(USD): $12.95 |
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Title: Focus : The Future of Your Company Depends on It by Al Ries ISBN: 0887308635 Publisher: HarperBusiness Pub. Date: 18 June, 1997 List Price(USD): $15.95 |
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