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Title: Selling to the Affluent by Thomas J. Stanley ISBN: 0-07-061049-5 Publisher: McGraw-Hill Trade Pub. Date: 01 August, 1997 Format: Paperback Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 4.56 (9 reviews)

Rating: 5
Summary: Very good information
Comment: Like every book on the subject of selling, this one has lots of stuff that will not apply to any one individual reader however it will have some stuff that will prove to be of great value to nearly anyone that sells for a living.
While it is true that it is a long work and covers a lot of data, it is also true that the reader can skip over sections that don't apply.
I found the work to be both readable and thought provoking and I am looking foward to other books by the same author. A strong recommendation to those that are working in sales or considering it for a career.

Rating: 5
Summary: Very good book but read others Dr. Stanley has written
Comment: This is a good book and part of a series that Dr. Stanley has written.

Dr. Stanley has become a big name since the tremendous success of "The Millionaire Next Door" but all of his books on marketing and selling to the affluent are great.

I prefer the book "Marketing to the Affluent" if I only had one to read but if you are someone who deals with high income people, all books in the series are a must. He is ground breaking in his research and writes in an easy to read style.

I am a financial consultant and structured settlement consultant for injury victims who receive large settlements. I quote Dr. Stanley's research often and try to read everything he publishes.

I would recommend this highly as well...

Rating: 5
Summary: Packed with information - Very Useful
Comment: This outstanding book by Dr. Stanley took my sales to a new level.

I was introduced to Dr. Stanley via his mega best sellers "Millionaire Next Door" and "The Millionaire Mind", both outstanding reads.

I also recommend 'marketing to the Affluent" also by Dr. Stanley.

Selling to the Affluent will take your sales to a new high, just as it did for me. Great book.

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