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Title: Fundamentals of Marketing by William Stanton, Bruce J. Walker, Michael J. Etzel ISBN: 0-07-060952-7 Publisher: McGraw Hill Text Pub. Date: January, 1994 Format: Hardcover Volumes: 1 List Price(USD): $47.00 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: Excellent book for the beginners.
Comment: It is an excellent book for understanding the basics of marketing. It can be said that it is the door to the marketing world. An ordinary person can go through this book and then can look forward for other advanced books like Marketing Management of Philip Kotler.
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