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Title: Horse Sense: The Key to Success Is Finding a Horse to Ride by Al Ries, Jack Trout ISBN: 0070527350 Publisher: McGraw-Hill Pub. Date: 1990 Format: Hardcover Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 4.71

Rating: 5
Summary: Practical Advice
Comment: Ries and Trout pull no punches in telling you how most people really get ahead. Hint: postive thinking and affirmations have very little to do with it. It's all about how to use the outside world (read: connections) to get ahead, rather than trying to do everything yourself. A real eye-opener.

This is a great book and worth tracking down. And if you like it, check out Ries and Trout's other books, like "Marketing Warfare." Great stuff.

Rating: 3
Summary: Good Read
Comment: Explodes common myths about prerequistes to success. Illustrates other criteria mainly external focus for doing well. Success has been equated directly with wealth, one aggrandizes, this in my opinion needs to be viewed with a pinch of salt, at the same time not underestimating the liberating effect wealth can have on the way we live our lives. All in all an easy read, however number of examples cited by authors could have been curtailed.

Rating: 5
Summary: Identifies the paths to success - in plain English.
Comment: One of the most practical books I've ever read. Clearly describes various paths to success - those that are obvious and several that are not so obvious. I immediately identified three of the "horses" I've ridden in my career. Also, found new ideas that can be easily and practically applied. (After reading this, you may find yourself identifying the "horses" others are riding.) Written in an easy to understand style that is tongue-in-cheek, but very serious about the subject.

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