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Title: Sales Coaching: Making the Great Leap from Sales Manager to Sales Coach by Linda Richardson ISBN: 0-07-052382-7 Publisher: McGraw-Hill Trade Pub. Date: 01 September, 1996 Format: Hardcover Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Sales Coaching is practical, applicable, and long overdue.
Comment: I often say to Sales Managers, "Show me a great Sales Manager with lousy salespeople and I will show you a lousy Sales Manager." Then I tell them to read 'Sales Coaching.'

Linda Richardson has constructed the ultimate step-by-step guide in getting managers to reevaluate their priorities and focus their attention on improving the sales staff through effective developmental coaching. The book is easy to read and full of practical tips and coaching models that will make any sales team more productive.

Most importantly, unlike many sales management books, this work translates into practical application without the brain damage. Sales Managers should be able to apply these principles immediately. Read this with a highlighter in your hand - and be prepared to transform your sales management approach.

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