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Title: Odyssey: Pepsi to Apple... a Journey of Adventure, Ideas and the Future by John Sculley, John A. Byrne ISBN: 0-06-091527-7 Publisher: HarperCollins (paper) Pub. Date: October, 1988 Format: Paperback Volumes: 1 List Price(USD): $14.00

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Average Customer Rating: 4.67 (3 reviews)

Rating: 4
Summary: Where the golden apples grow.
Comment: This book's relevance as a marketing manual was probably more significant 15 years ago when it was published, but from a historical perspective, it's still quite an interesting story of a journey to greatness. It's far better penned than other books I've read on the era.

Rating: 5
Summary: A Fantastic Book
Comment: This is a must read for anyone working in the technology industry. Well... for people working in any industry, for that matter.

Amazing insight into the people and events that have shaped our era. Written so well, one could be mistaken for thinking this is a novel. I read this over five years ago, and I just could not put it down.

Rating: 5
Summary: Inspiring new leadership for the XXI Century!
Comment: As a professor of Marketing, I highly recomend this book to my students. Sculley is a genious and his ideas might inspire future leaders to move on for the best of our mankind.