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Title: The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival by Al Ries, Laura Ries ISBN: 0-06-057014-8 Publisher: HarperBusiness Pub. Date: 11 May, 2004 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: REVOLUTIONARY! Think Divergence.
Comment: This is my first time writing a review because its not everyday I get so excited by a book. But this is Amazing! One of those books that completly changes the way you look at the world. So many lights came on. After years of struggling to come up with viable product/service ideas and after countless hours reading business books on how to run and market a business after you actually get one going, I finally know where to begin in coming up with business ideas.It fills in so many of the gaps left out of most other business books.
Put all your other books away start your business reading here! This is not some cute, ivory tower theory. The book is brimming with real world examples, much like Positioning. And it draws heavily from Charles Darwin and his theories of evolution and most importantly DIVERGENCE. Survival of a species and survival of a product are very similar.
I had no idea what Divergence meant 24 hours ago. Now I can think of nothing else. If you read only one book this year, make it this one. I even paid full hardcover price at the bookstore because I couldnt wait for the info.
If you want an edge, get this book!
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Title: Jack Trout on Strategy by Jack Trout ISBN: 0071437940 Publisher: McGraw-Hill Pub. Date: 26 March, 2004 List Price(USD): $19.95 |
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Title: Differentiate or Die : Survival in Our Era of Killer Competition by Jack Trout ISBN: 0471357642 Publisher: John Wiley & Sons Pub. Date: 17 March, 2000 List Price(USD): $24.95 |
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Title: The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries ISBN: 0060081988 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $24.95 |
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Title: The 22 Immutable Laws of Branding by Al Ries, Laura Ries ISBN: 0060007737 Publisher: HarperCollins Pub. Date: 17 September, 2002 List Price(USD): $18.95 |
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Title: The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two by Al Ries ISBN: 0887306667 Publisher: HarperBusiness Pub. Date: 27 April, 1994 List Price(USD): $15.95 |
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