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Title: The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries ISBN: 0-06-008198-8 Publisher: HarperBusiness Pub. Date: 20 August, 2002 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 2.96 (47 reviews)
Rating: 3
Summary: The rise of PR
Comment: Most parts of this book impressed me, however some parts did not and it often seemed to point ou the obvious. They did a good job distinguishing the different between advertising and PR but using different examples to show how PR is more modern than advertising yet we view the advertising ass classic and somewhat essential. However, sometimes they drag on with exlaining the difference, and use too many example in a row that may throw people off. The thing I liked is that when distinguishing advertising and PR, they try not to show how they are different, but how it is impossible for them to be the same. This led into how nothing can be mass produced without PR.
Rating: 3
Summary: The Fall of Advertising
Comment: Al Ries and Laura Ries offer the opinion that no one believes advertising and using public relations is the way to get your product out there. The book also uses examples of companies and how spending more on advertising doesn't guarantee more sales. The book goes in-depth in describing a lot of the public relation campaigns.
Rating: 2
Summary: Interesting opinions, but calling it research is a stretch
Comment: The central theme of the book is credibility and how PR is the surest route to building it, since "No one believes advertising." As other reviewers have pointed out, there are a number of arguments based on correlation, rather than cause-effect: "Chevrolet spends the most on advertising and has (therefore?) the lowest sales." Even more irritating are the armchair assessments of what other companies/countries should have done when building their campaigns with no real supporting evidence that the recommended strategies would have been effective. Guatemaya? In addition, even though the authors assert that PR is the best way to build a brand, they point out that it doesn't appear that the professional PR organizations (which are few and far between) even mention this fact in their charters. So, what it really comes down to is a very specific view of PR, using a very specific PR strategy which, as luck would have it, can't be found at a local PR firm...
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Title: The 22 Immutable Laws of Branding by Al Ries, Laura Ries ISBN: 0060007737 Publisher: HarperCollins Pub. Date: 17 September, 2002 List Price(USD): $18.95 |
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Title: Positioning: The Battle for Your Mind by Al Ries, Jack Trout ISBN: 0071373586 Publisher: McGraw-Hill Trade Pub. Date: 13 December, 2000 List Price(USD): $10.95 |
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Title: Full Frontal PR: Getting People Talking about You, Your Business, or Your Product by Richard Laermer, Michael Prichinello ISBN: 1576600998 Publisher: Bloomberg Pr Pub. Date: February, 2003 List Price(USD): $24.95 |
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Title: The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two by Al Ries ISBN: 0887306667 Publisher: HarperBusiness Pub. Date: 27 April, 1994 List Price(USD): $15.95 |
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Title: The End of Advertising as We Know It by Sergio Zyman, Armin Brott ISBN: 0471225819 Publisher: John Wiley & Sons Pub. Date: 06 September, 2002 List Price(USD): $27.95 |
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