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Title: Business Research Methods With Infotrac by William G. Zikmund ISBN: 0-03-035084-0 Publisher: South-Western College Pub Pub. Date: January, 2003 Format: Hardcover Volumes: 1 List Price(USD): $123.95 |
Average Customer Rating: 5 (3 reviews)
Rating: 5
Summary: An excellent text
Comment: i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and serve as excellent discussion points in class. I am happy to see a new edition is available and hope that it will contain some more up to date examples.
Rating: 5
Summary: No Dust Bunnies!
Comment: This is one research methods text that will NOT be collecting dust bunnies on your shelf. It is extremely "user friendly" for the student/novice researcher but has the breadth and depth to remain useful to the expert and research professional. It is well organized so that you can skip around to the parts you need at the moment. It has lots of exercises and follow up readings/references to hammer home the content.
I had 16 weeks of statistical research methods as part of my Masters program. If I would have had this book, I would have understood and got much, much more out of those 16 weeks. If I had just one research methods book to buy, THIS is IT!
Don't waste your money on some academic text. Get this one and get the ability to hit the ground running with your research project!
Rating: 5
Summary: A superb Text
Comment: I have been using Prof. William Zikmund's wonderful textbook, "Exploring Marketing Research," in my undergraduate marketing classes in the US since the early 1980s. When I started teaching "Research Methodolgy" to MBA students in Saudi Arabia some six years ago and discovered that Professor Zikmund has a text on the subject, I adopted that text without hesitation. The book is well written, easy to read and comprehend, and has several examples and very good applications and cases. I give it "A+" and recommend it to other professors and business researchers enthusiastically.
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Title: Quantitative Analysis for Management and Student CD-ROM, Eighth Edition by Barry Render, Ralph M. Stair, Michael E. Hanna ISBN: 0130783862 Publisher: Prentice Hall Pub. Date: 12 June, 2002 List Price(USD): $127.00 |
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Title: Marketing Management by Philip Kotler ISBN: 0130336297 Publisher: Prentice Hall Pub. Date: May, 2002 List Price(USD): $126.67 |
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Title: Data Analysis with SPSS (2nd Edition) by Stephen A. Sweet, Karen Grace-Martin ISBN: 0205340571 Publisher: Pearson Allyn & Bacon Pub. Date: 30 May, 2002 List Price(USD): $45.80 |
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Title: Management Information Systems, Eighth Edition by Kenneth C. Laudon, Jane P. Laudon ISBN: 0131014986 Publisher: Prentice Hall Pub. Date: 20 February, 2003 List Price(USD): $125.00 |
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Title: Research Methods: A Process of Inquiry (4th Edition) by Anthony M. Graziano, Michael L. Raulin ISBN: 0321049934 Publisher: Pearson Allyn & Bacon Pub. Date: 16 September, 1999 List Price(USD): $102.00 |
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