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Advertising, Promotion and Supplemental Aspects of Intergrated Marketing Communications

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Title: Advertising, Promotion and Supplemental Aspects of Intergrated Marketing Communications
by Terence A. Shimp
ISBN: 0-03-029164-X
Publisher: Harcourt College Pub
Pub. Date: 01 November, 1999
Format: Paperback
List Price(USD): $119.50

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