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Essentials of Services Marketing: Concepts, Strategies and Cases

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Title: Essentials of Services Marketing: Concepts, Strategies and Cases
by K. Douglas Hoffman, John E. G. Bateson
ISBN: 0-03-028892-4
Publisher: South-Western College Pub
Pub. Date: 29 June, 2001
Format: Hardcover
Volumes: 1
List Price(USD): $111.95

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