AnyBook4Less.com - ISBN: 003021114X - Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing) by Donald E. Parente

AnyBook4Less.com

Find the Best Price on the Web
Order from a Major Online Bookstore

Home | Store List | FAQ | Contact Us |

Ultimate Book Price Comparison Engine
Save Your Time And Money

Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing)

Please fill out form in order to compare prices

Title: Advertising Campaign Strategy: A Guide to Marketing Communication Plans (The Dryden Press Series in Marketing)
by Donald E. Parente
ISBN: 0-03-021114-X
Publisher: International Thomson Publishing
Pub. Date: August, 1999
Format: Hardcover
Volumes: 1
List Price(USD): $81.95

Your Country
Currency
Delivery
Include Used Books
Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 4 (1 review)

Customer Reviews

Rating: 4
Summary: Great Read for Marketing and Advertising
Comment: This book is an excellent source for understanding Advertising from A to Z. This book teaches all the necessary elements for developing a successful advertising campaign, creating the plansbook, and then winning the client's business. It gives great examples, it easy to read, as well as, thought provoking. It is truly a great guide to Marketing Commuincation Plans. It is used in Clark Atlanta's MBA Program for Advertising and Promotion. It's definitely "On Point!"

Similar Books:

	Title: Kellogg on Integrated Marketing by Dawn Iacobucci, Bobby Calder, Bobby J. Calder ISBN: 0471204765 Publisher: John Wiley & Sons Pub. Date: 15 August, 2002 List Price(USD): $29.95
	Title: IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns by Don E Schultz, Heidi Schultz ISBN: 0071416625 Publisher: McGraw-Hill Trade Pub. Date: 26 September, 2003 List Price(USD): $39.95
	Title: The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age by Joe Cappo ISBN: 0071403159 Publisher: McGraw-Hill Trade Pub. Date: 27 May, 2003 List Price(USD): $24.95
	Title: The Art of What Works: How Success Really Happens by William Duggan ISBN: 0071412069 Publisher: McGraw-Hill Trade Pub. Date: 16 July, 2003 List Price(USD): $27.95
	Title: Advertising Campaign Planning by Jim Avery, BRUCE H BENDINGER ISBN: 188722906X Publisher: Copy Workshop Pub. Date: 01 January, 2000 List Price(USD): $26.95

Thank you for visiting www.AnyBook4Less.com and enjoy your savings!