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Title: Basic Marketing Research by Gilbert A., Jr Churchill ISBN: 0-03-021104-2 Publisher: South-Western College Pub Pub. Date: 19 June, 2000 Format: Hardcover Volumes: 1 List Price(USD): $121.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: an excellent start
Comment: Gilbert's marketing research is a must read for both budding academics and marketers. It provides an excellent point of reference for further study while laying out a solid framework.

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