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Primer on Decision Making : How Decisions Happen

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Title: Primer on Decision Making : How Decisions Happen
by James G. March
ISBN: 0-02-920035-0
Publisher: Free Press
Pub. Date: 23 May, 1994
Format: Hardcover
Volumes: 1
List Price(USD): $37.50

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Average Customer Rating: 4.5 (2 reviews)

Customer Reviews

Rating: 5
Summary: closer than life.
Comment: a book which should be a part of our daily educatio

Rating: 4
Summary: A thorough review of decision making principles
Comment: This well written book presents a comprehensive and unbiased review of decision making concepts. It contrasts methods that select decisions on the basis of the anticipated consequences and rule based methods. It covers the topic of ambiguity quite well. However, I wished it covered more extensively decision making under risk. It is written at a high level and is somewhat difficult to read. However, it provides excellent insights in the decision making process.

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