AnyBook4Less.com	Find the Best Price on the Web Order from a Major Online Bookstore
Home  |  Store List  |  FAQ  |  Contact Us  |
Ultimate Book Price Comparison Engine Save Your Time And Money Keyword AuthorISBN

Title: Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations by Philip Kotler, Donald H. Haider, Irving Rein ISBN: 0029175968 Publisher: Free Press Pub. Date: April, 1993 Format: Hardcover Volumes: 1 List Price(USD): $40.00

Your Country USA Canada United Kingdom Currency AutoUSD CAD GBP Delivery Only cheapest delivery All delivery options Include Used Books Are you a club member of: Barnes and Noble Books A Million Chapters.Indigo.ca

Average Customer Rating: 5

Rating: 5
Summary: Excellent community/economic development primer
Comment: Kotler, et al have defined the marriage between the public and private sectors in terms that make sense to both partners. While the implication that the private sector tends to get it right most of the time signals a weakness that haunts the writings of Harvard's Michael Porter("Competitive Advantage of Inner Cities"), the fundamental notions contained in this work seem sound.

Students of city planning, urban affairs, etc., might conclude that the emerging field of hotel, motel, and resort management may offer a more relevant practical model of city management than the current curriculums offer. When it's all said and done what's the significant difference between managing a city and managing a total service resort? As the politics of citys, space, become more rationalized in the larger systems of global markets and international trade, local decision making is increasingly becoming influenced by the factors that Kotler, et al raise in their book.

It's no surprise that my friends in the private sector find "place marketing" the newest fad in the consulting field. In truth, I've been pleased to see the social planners and business planners find common ground in the models and ideas that Kotler, Porter, et al have managed to present.

Similar Books:

	Title: Successful Tourism Marketing by Susan Briggs ISBN: 0749434694 Publisher: Kogan Page Ltd. Pub. Date: 01 February, 2001 List Price(USD): $29.95
	Title: The Marketing of Nations: A Strategic Approach to Building National Wealth by Philip Kotler, Somkid Jatusripitak, Suvit Maesincee, Somkid Jatusripitak, Suvit Maesincee ISBN: 068483488X Publisher: Free Press Pub. Date: August, 1997 List Price(USD): $40.00
	Title: Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations by Philip Kotler, Michael Alan Hamlin, Irving Rein, Donald H. Haider ISBN: 0471479136 Publisher: John Wiley & Sons Pub. Date: 15 December, 2001 List Price(USD): $34.95
	Title: Destination Branding, Creating the Unique Destination Proposition by Nigel Morgan, Annette Pritchard, Roger Pride ISBN: 0750649941 Publisher: Butterworth-Heinemann Pub. Date: 09 January, 2002 List Price(USD): $36.99
	Title: Marketing for Hospitality and Tourism (2nd Edition) by Philip Kotler, John Bowen, James C. Makens ISBN: 0130807958 Publisher: Prentice Hall Pub. Date: 27 July, 1998 List Price(USD): $97.00