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Title: Associated Press Guide to Newswriting (Study Aids/On-the-Job Reference) by Rene J. Cappon ISBN: 0-02-863755-0 Publisher: Arco Pub Pub. Date: February, 2000 Format: Paperback Volumes: 1 List Price(USD): $12.95 |
Average Customer Rating: 4.87 (15 reviews)
Rating: 4
Summary: Thoughtful and funny reference for news writing
Comment: Associated Press Editor Cappon does an excellent job of outlining and discussing important principles in news writing. He emphasizes short, concise writing, and provides readers with many suggestions for attaining this conciseness in their writing. The book includes a chapter on features and discusses other specialized styles in various parts of the book. I highly recommend this book to anyone who is looking to improve their writing (news or otherwise) or anyone who wants to become more concise!
Rating: 5
Summary: Excellent for PR and marketing journeymen
Comment: As the owner of a 17 year old PR and marketing firm, I always look for ways to improve the knowledge of my associate staff writers. This book is an excellent guide to usage in writing "newsy" articles, short news bits, and even public relations releases (press releases). With the explosion of content on the Internet, this kind of guide has become invaluable to any content editor who needs to provide clear, concise editorial material for on-line readers of any industry or niche. Highly recommended! (Just ordered a second copy!).
Rating: 5
Summary: How to avoid an attack of The Elongated Yellow Fruit
Comment: "The Associated Press Guide to News Writing" makes more points in 136 pages than do most writing books four times the size. One would expect no less from a master news editor like Rene Chappon. The formula Cappon follows is to write a very brief explanation of a problem; an example of the problem; a sentence dissecting the example; a rewriting of the problem sentence; and a summary of the topic. The result is almost always memorable. Consider this typical section on The Elegant Variation (capitalized words below are italicized in the original):
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Writers who believe that the repetition of plain words within shouting distance of each other is crude take off on synonym safaris.... It's all the more grotesque as there are few true synonyms and the author may introduce misfits:
"The mayor's task force was asked to meet with the owners of the STRUCTURES, discuss whether they wanted their BUILDINGS preserved, and recommend ways to adapt older EDIFICES to new use."
STRUCTURES could be anything and EDIFICES is too grandiose; the story concerns commercial and apartment buildings. If the author didn't want to repeat BUILDINGS, a pronoun was the way out:
"...to meet with the owners of the buildings, discuss whether they wanted THEM preserved, and recommend ways to adapt the older ones to new uses."
The same craving for daintiness will convert elephants to PACHYDERMS, dogs to CANINES, cats to FELINES, tigers to STRIPED PREDATORS and cars to VEHICLES. Petroleum becomes BLACK GOLD, snow becomes WHITE POWDER (a justly forgotten poet once called it "God's dandruff"), a banana turns into THE ELONGATED YELLOW FRUIT.
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The benefit of this style is that Cappon's admonitions pop up unasked whenever we commit one of the sins he identifies. I find that "elongated yellow fruit" frequently superimposes itself on my more tortured prose.
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Title: The Associated Press Stylebook and Briefing on Media Law by Norm Goldstein, Associated Press ISBN: 0738207403 Publisher: Perseus Publishing Pub. Date: 02 July, 2002 List Price(USD): $17.50 |
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Title: The Associated Press Guide to Punctuation by Rene Jack Cappon, Jack Cappon ISBN: 0738207853 Publisher: Perseus Publishing Pub. Date: 07 January, 2003 List Price(USD): $7.95 |
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Title: Associated Press Reporting Handbook by Jerry Schwartz ISBN: 0071372172 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 28 August, 2001 List Price(USD): $21.95 |
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Title: The Elements of Journalism : What Newspeople Should Know and The Public Should Expect by TOM ROSENSTIEL, BILL KOVACH ISBN: 0609806912 Publisher: Three Rivers Press Pub. Date: 26 December, 2001 List Price(USD): $12.95 |
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Title: The Art and Craft of Feature Writing by William E. Blundell ISBN: 0452261589 Publisher: Plume Pub. Date: November, 1988 List Price(USD): $14.95 |
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