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Title: Entrepreneurship and New Venture Formation by Thomas W. Zimmerer, Norman M. Scarborough ISBN: 0-02-431740-3 Publisher: Pearson Education POD Pub. Date: 09 November, 1995 Format: Paperback Volumes: 1 List Price(USD): $119.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Excellent for Entrepreneurs and Students Alike
Comment: This book describes the development of a business, from the qualities of an entrepreneur to the market research to the business plan to selling your business or going global. Many real world examples provide the reader with ideas from other Entrepreneurs. It is structured for the classroom, but can be easily read for the person studying alone for the benefit of knowledge. It promotes a customer focus, something necessary to today's business world. An easy to read and well rounded book.