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Pretest Market Models: A Critical Evaluation (Special Report, Report No 86-107)

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Title: Pretest Market Models: A Critical Evaluation (Special Report, Report No 86-107)
by Allan D. Shocker, William G. Hall
ISBN: 9-9928027-3-1
Publisher: Marketing Science Inst
Pub. Date: 01 June, 1986
Format: Paperback
List Price(USD): $12.00

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