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Advertising Effectiveness in a Crowded Television Environment (Working Paper, Report No 78-113)

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Title: Advertising Effectiveness in a Crowded Television Environment (Working Paper, Report No 78-113)
by Michael L. Ray, Peter H. Webb
ISBN: 9-9928006-8-2
Publisher: Marketing Science Institute
Pub. Date: June, 1968
Format: Paperback
List Price(USD): $18.00
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