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Title: All-American Ads of the 40s by Jim Heimann ISBN: 3-8228-1468-7 Publisher: TASCHEN America Llc Pub. Date: March, 2002 Format: Paperback Volumes: 1 List Price(USD): $39.99 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: The book I was Waiting for in it class
Comment: Off course I was born in the 40's so this adds is part of the world I lived, so I enjoyed it very very much. I used to collect old Reader's Digests specialy for the adds, it reflect the world of those days and most of it are true art works.
The selection is very wise and complete, the section I liked the most is the car section and the pictures quality is terrific I d'ont undestand how they got so good picture quality if it suppossed they take it material from old magazines.
I'm sure any body will enjoy it a lot.
I'd rate it 6 stars or more if posible.
Rating: 5
Summary: Capitalism at work...forties style.
Comment: Another massive collection of colorful magazine advertisements from Taschen. This is the same format as the first book in this series,'All-American Ads 50s', hundresd and hundreds of whole page consumer magazine ads (there are a few pages with two or four) beautifull printed.
As this edition covers the war years, 111 pages carry ads by American companies explaining how they are doing their bit for victory. On page 618 there is a 1941 Greyhound bus ad that features a map of the US showing all the main military camps and the copy tells how Greyhound runs a bus past most of them. In the chapter on 'Industry' I found sixteen 1945 ads from a metal producing company called Bohn, they show futuristic designs for various forms of transport and a wonderful streamline combine harvester.
Most of the ads in the book use illustration rather than photography, so much easier to stretch reality.
This is an ideal gift book for anyone who lived through the forties and if you are just curious about middle-class life back then these thousand ads will give you plenty to think about. A book bargain at the price.
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Title: All-American Ads of the 50s by Jim Heimann ISBN: 3822811580 Publisher: TASCHEN America Llc Pub. Date: March, 2002 List Price(USD): $39.99 |
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Title: All American Ads of the 60's by Jim Heimann ISBN: 3822811599 Publisher: TASCHEN America Llc Pub. Date: December, 2002 List Price(USD): $39.99 |
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Title: All-American Ads 30s by Jim Heimann, Steven Heller ISBN: 3822816205 Publisher: TASCHEN America Llc Pub. Date: November, 2003 List Price(USD): $39.99 |
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Title: Southern California in the '50s: Sun, Fun and Fantasy by Charles Phoenix ISBN: 1883318491 Publisher: Angel City Pr Pub. Date: June, 2003 List Price(USD): $35.00 |
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Title: Future Perfect by Jim Heimann, Joe Heimann ISBN: 3822815667 Publisher: TASCHEN America Llc Pub. Date: September, 2002 List Price(USD): $9.99 |
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