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Title: All-American Ads of the 50s by Jim Heimann ISBN: 3-8228-1158-0 Publisher: Taschen Pub. Date: 01 March, 2002 Format: Paperback Volumes: 1 List Price(USD): $39.99 |
Average Customer Rating: 4.83 (6 reviews)
Rating: 5
Summary: You are what you eat - or wear - or buy .....
Comment: There are many reasons to look backwards. For one, it may help to figure out where one is by looking at where one has been. For another, one might rethink where one is going by looking at the ideals and goals of the past. One might assess societies as a whole in some grand way, such as its military budget or the outcome of elections, but for us common folk, there is no way to tell what is on our minds better than a look at what we are buying. This book is an absolutely fascinating compendium of the culture of the 50's - of our desires, our habits, our values, as told in its advertisements. On one level it is an amusing recollection of what we once thought was cool. On another it is a profound study of the sociology of America in a time of idealism and innocence. I saw many, if not most of these ads myself when they were originally published.
That being said, I must add that the recollection of the feelings I had at that time is not entirely comfortable. On this other level, that of gut feelings, the book can be is a compendium of an appeal to the senses, to a culture of need, of having. One must look pretty deep to find any spiritual values here, and I think that the conspicuous absense of any moral sense is what is most interesting about it. Perhaps the most important lesson to be learned by those of us who look back is that the promises of those who offer us happiness by just one more purchase are really empty. Read this and be nostalgic, amused, reflective, and, just maybe, a little sad.
Rating: 4
Summary: Excellent
Comment: I would have given this book 5 stars, had it not been for the full page ad in the back for a new Taschen porno book, blech (ditto for the '40s book!). Could definitely do without that. The archived ads are wonderful. A great way to study or teach American culture, and a trip down a graphics memory lane. I hope that a '60s ad book is on the way.
Rating: 5
Summary: A Great Series
Comment: This is an absolutely fabulous series -- I eagerly anticipate the remaining volumes. Certainly they are excellent and enjoyable volumes for people interested in American design and popular culture, but I'm also finding them a great way to start teaching my young daughter about American history. Looking at 1950s liquor ads led to a discussion of Prohibition, which led to a discussion of gangster movies, and why everything in the 50s was trying to look like a rocket while consumer items of the 30s and 40s were rounded and "streamlined..." and so on.
It's a great way for children to realize that clues about history (and the hidden agendas of marketers, for that matter) are everywhere around us, and that while wars and the deeds of the great are part of history, there's more to it than that.
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Title: All American Ads of the 60's by Jim Heimann ISBN: 3822811599 Publisher: Taschen Pub. Date: December, 2002 List Price(USD): $39.99 |
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Title: All-American Ads of the 40s by Jim Heimann ISBN: 3822814687 Publisher: Taschen Pub. Date: 01 March, 2002 List Price(USD): $39.99 |
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Title: All-American Ads 30s by Jim Heimann, Steven Heller ISBN: 3822816205 Publisher: TASCHEN America Llc Pub. Date: November, 2003 List Price(USD): $39.99 |
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Title: Meet Mr. Product: The Art of the Advertising Character by Warren Dotz, Masud Husain ISBN: 0811835898 Publisher: Chronicle Books Pub. Date: 01 April, 2003 List Price(USD): $16.95 |
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Title: Future Perfect (Icon (Taschen)) by Jim Heimann, Joe Heimann ISBN: 3822815667 Publisher: Taschen Pub. Date: September, 2002 List Price(USD): $9.99 |
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