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Title: What Is Graphic Design?: Essential Design Handbooks (Graphic Design for the Real World) by Quentin Newark, Piers Schmidt ISBN: 2-88046-539-7 Publisher: Rotovision Pub. Date: December, 2002 Format: Hardcover Volumes: 1 List Price(USD): $35.00 |
Average Customer Rating: 3 (2 reviews)
Rating: 4
Summary: Great for amateurs looking to improve their skills
Comment: The first thing I'll say is that if you want to learn techniques, look for books that expressly teach you techniques, usually specializing on how to do graphic design in Quark or Photoshop. If you want to know how to interpose photos X, Y, and Z with a semi-translucent orange overlay in the shape of a kitten... this is not your book.
This book answers the question "What is Graphic Design?" I'd always had this grandiose notion that it was billboards, posters, web sites... complex things. But it's as simple as the business cards and stationery for a two-person start-up who need a professional look. It's the side of a cereal box. It's the traffic signs at the airport. It's the tray-liner at McDonalds.
I didn't learn all that much about how to do graphic design, but I learned more about what it is and how much more often I did it, and encountered it, than I thought.
As I went on to other books, I could better identify what I did and did not like about certain designs and why I didn't like it. Nothing so powerful as Harry S. Truman's (attributed) "if that's art, I'm a Hottentot," but enough to make me able to look at what I do with a more educated eye.
In essence, if I had to sum up what I learned from the book. The answer to "What Is Graphic Design" is: "understanding how type, colors, lines, shapes, images, and empty space interact, then imposing some sort of order upon all that to create an effect and/or a message."
Will it help me with my ultimate goal making my web designs slicker and cooler? A little. I'll have a better critical eye. I'm following up with books on technique that might help a little more.
All in all, I walked away with four product/design ideas and I like the way it built a foundation for me. In my opinion, the book was very worthwhile.
Rating: 2
Summary: a reasonably harsh review
Comment: if you enjoy reading, then re-reading paragraphs and then entire books, by all mean buy this. At times the author is quite insightful, though mostly seems to be voicing (in language no longer used) an external opinion on what the graphic design world is about. I wish I had done more research about this book and it's author before shelling out for it.
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Title: Design Language by Tim McCreight ISBN: 0961598468 Publisher: Brynmorgen Pr Pub. Date: 01 January, 1997 List Price(USD): $8.95 |
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Title: Design Issues: How Graphic Design Informs Society by Dk Holland ISBN: 1581152027 Publisher: Allworth Press Pub. Date: February, 2002 List Price(USD): $21.95 |
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Title: Illustrator 10 for Windows and Macintosh (Visual QuickStart Guide) by Elaine Weinmann, Peter Lourekas ISBN: 020177321X Publisher: Peachpit Press Pub. Date: 08 March, 2002 List Price(USD): $24.99 |
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Title: Sin and Syntax : How to Craft Wickedly Effective Prose by Constance Hale ISBN: 0767903099 Publisher: Broadway Pub. Date: 20 March, 2001 List Price(USD): $12.95 |
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Title: Creativity for Graphic Designers: A Real-World Guide to Idea Generation--From Defining Your Message to Selecting the Best Idea for Your Printed Piece by Mark Oldach ISBN: 158180055X Publisher: North Light Books Pub. Date: April, 2000 List Price(USD): $19.99 |
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