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Title: MCI:Failure Is Not an Option, How MCI Invented Competition in Telecommunications by Lorraine Spurge, Lawrence Gitman, Victor Tabbush, Paul Murphy ISBN: 1-888232-08-0 Publisher: Spurge Ink! Pub. Date: 01 April, 1998 Format: Hardcover Volumes: 1 List Price(USD): $22.95

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Average Customer Rating: 3 (2 reviews)

Rating: 5
Summary: One of the most memorable case studies I've ever found...
Comment: Over the past year I have been involved in the startup of a competitive telecommunications provider owned by AT&T. I frequently cited this book and the experiences of MCI in discussions with others in my company when dealing with difficult issues.

This book is one of the more memorable case studies I've ever found. The pages flew by, though the sayings within remained indelibly marked in my mind.

Yes, the book is written by MCI insiders proud of what they accomplished. They should be. I only wish more companies would share their experiences with the world in this manner and with the simple but memorable words used here. I could use a few more of these case studies.

Rating: 1
Summary: Fluffy PR
Comment: Read more like a press release or company-paid pr fluff than a detached history of the company. The corporate-speak hyperbole was enough to make one nauseous.