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Title: How Much Can I Make?: Actual Sales and Profit Potential for Your Small Business by Genevieve Graves, Minjia Qiu, Susan Moulton, Robert Bond ISBN: 1-887137-10-6 Publisher: Source Book Publications Pub. Date: December, 1997 Format: Paperback Volumes: 1 List Price(USD): $29.95

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Average Customer Rating: 2 (2 reviews)

Rating: 2
Summary: Did the best with what they got
Comment: Basically youll get very little information about owning a franchise. Some decent figures are in there (but I am sure could be found elsewhere on the internet).

What you will get is some type of financial statements for franchises that provide them. There is nothing special in this book! Most franchises do not provide financial information, so most of the franchises in here are no name franchises you probably haven't heard of (some are recognizable though).

Also they do not all follow the same format. Looks like the author took the information the franchiser sent and just reprinted it. You will not necessarly find cash flow in all of them. Some may just show expenses, etc.

Overall I was disappointed. All the information in this book could be obtained directly from the franchiser. For example if your interested in buying a dairy queen and dairy queen wont give you any financial information, dont expect this book to have it.

I found the "How to buy a good business at a great price" book (...) much more valuable. (...)

Rating: 2
Summary: Too Superficial to be beneficial
Comment: This book can either be good or very bad depending upon what you want out of it.

If you are looking for a book to help you strategically help you decide upon which franchise that would be most suitable and profitable for you, then skip this one.

This book will best serve those people who are at the very beginning of thinking about openning up a franchise. In fact, those people may even be disappointed as well.

This book gives a very quick synopsis on the different franchises available. There is very little differentiation between the different franchising, with the exception of product type. For example, you can examine the different pizza franchises, but don't get enough information about which franchises are best.

So, if you are looking for just a few thumbnail sketches at the highest level, then you will probably enjoy this book. If you are looking for something more, then keep looking.

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