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Absolut Book: The Absolut Vodka Advertising Story

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Title: Absolut Book: The Absolut Vodka Advertising Story
by Richard W. Lewis
ISBN: 1-885203-29-2
Publisher: Journey Editions (VT)
Pub. Date: 01 August, 1996
Format: Paperback
Volumes: 1
List Price(USD): $29.95
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Average Customer Rating: 4.78 (36 reviews)

Customer Reviews

Rating: 5
Summary: Absolut Best Coffee Table Book
Comment: There are Absolut ads in this book that you may never have seen before. This book is filled with the visually appealing ads from one of the greatest magazine ad campaigns in American history. Coffee table books are supposed to spark conversation, and this one will accomplish that easily. The pictures are vivid and the book contains some interesting stories about the Absolut ad campaign. There are even reject ads in this book. A great idea and well worth the price.

Rating: 5
Summary: Cheers!!
Comment: This is a terrific book, with information about how the wonderful Absolut vodka advertising campaign began. The real strength of the book is the collection of images. In some cases, looking at an entire campaign all together takes something away from the individual ads. This is not the case for these advertisements -- taken together, they are even cooler than they were in their original magazine contexts.

I just hope they will do a second volume when there are enough new ads to justify it.

Rating: 5
Summary: WOW!!
Comment: This is a wonderful, informative, and beautiful book.
This book is about the Absolut Vodka advertising campaign. How it began, and what it is about. There are many beautiful, and breath taking images which makes you see the entire light of the campaign which looks so simple from the outside. Now, you get the inside looks and it isn't simple at all but an amazing experience.
WOW!!

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