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Title: 7 Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd by Ivan R. Misner ISBN: 1-885167-15-6 Publisher: Bard Press Pub. Date: August, 1996 Format: Paperback Volumes: 1 List Price(USD): $13.95

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Average Customer Rating: 4.5 (2 reviews)

Rating: 5
Summary: Amazon Goofed
Comment: I am the author of this book. Years ago, when Amazon posted general comments from an author about their book - I posted the comments listed below (with no stars). Since Amazon stopped taking author comments - they re-posted my comments with NO STARS. Since I'm the author, I kind of like the book more than that. I've asked Amazon to remove my old comments but they haven't. My hope is that Amazon will REMOVE my old overview of the book someday. In the meantime, this explains the poor review... from me!

Dr. Ivan Misner

Rating: 4
Summary: This book makes 'the Obvious' startling News!
Comment: I bought this book with some skepticism. After all, if it only takes 7 aseconds to market something, why does a whole industry exist to help the would-be entrepreneur spend a whole lot more? On reading the book the term 'catch-phrase' takes on a new (and profitable) meaning. Every telesales person knows that he/she has about 4 seconds at the start of a cold call to get the prospect's interest and the 'initial benefit statement' which helps can be difficult to create. 'Seven Second Marketing' shows the reader how to create not just a general IBS but one which will stick in the mind of the prospect after the call is concluded - and still be there when the Sale Process is continued at a later date. The essence of the memory hook, as Dr Misner describes it, is that it is short, relevant AND memorable. This book shows how to create one and I recommend it strongly to anyone who needs to be remembered by first-met acquaintances, business or social (or even political!) Since reading this book I purchased two other books by Dr Misner and both have contributed to my success as a self-employed businessman. See the Amazon Index for details of these books. Happy Marketing!

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