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Title: Global Cases in Logistics and Supply Chain Management by David H. Taylor ISBN: 1861523955 Publisher: International Thomson Business Press Pub. Date: 19 December, 1996 Format: Paperback Volumes: 1 List Price(USD): $54.99 |
Average Customer Rating: 1
Rating: 1
Summary: Give this a miss!
Comment: The list of cases look impressive...notable names in the industry and a good broad perspective of problem areas covering the entire logistics arena over a wide geographical span. But that's it! The cases are sketchy at best and not very informative.
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Title: Marketing Moves: A New Approach to Profits, Growth & Renewal by Philip Kotler, Dipak C, Jain, Suvit Maesincee, Dipak C. Jain ISBN: 1578516005 Publisher: Harvard Business School Press Pub. Date: 07 March, 2002 List Price(USD): $29.95 |
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Title: Branding Across Borders: A Guide to Global Brand Marketing by James R. Gregory, Jack G. Wiechmann ISBN: 0658009451 Publisher: McGraw-Hill Trade Pub. Date: 09 November, 2001 List Price(USD): $34.95 |
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Title: A Practical Guide to Transportation and Logistics by Michael B. Stroh ISBN: 0970811500 Publisher: The Logistics Network Pub. Date: June, 2001 List Price(USD): $29.95 |
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Title: Financial Management: Theory and Practice with Student CD-ROM by Eugene F. Brigham, Michael C. Ehrhardt ISBN: 0030329922 Publisher: South-Western College Pub Pub. Date: 03 August, 2001 List Price(USD): $122.95 |
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