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Title: Free Prize Inside: The Next Big Marketing Idea by Seth Godin, Penguin USA Portfolio ISBN: 1-59184-041-4 Publisher: Portfolio Pub. Date: 06 May, 2004 Format: Hardcover Volumes: 1 List Price(USD): $19.95 |
Average Customer Rating: 4.45 (20 reviews)
Rating: 5
Summary: Another Great Seth Godin Book
Comment: I first got hooked on Seth Godin books when he wrote Permission Marketing which is one of the best primers on effective e-mail marketing. Free Prize Inside is as equally good as Permission Marketing and is an easy read that is perfect for reading on planes, trains and automobiles. It introduces the concept of edgecrafting to help you get a competitive edge by adding a "Free Prize" to yor product or service. I love the special cereal box packaging too, it is a real conversation piece. Now if I could just get my hands on a Purple Cow Milk Carton to go with it ; - )
Rating: 5
Summary: Soft Innovation wins
Comment: Seth Godin is an outstandingly creative thinker and writer of other books like Purple Cow and Permission Marketing.
His main theme is that the cost of traditional innovation such as high priced Research and Development, and expensive marketing has risen too high. The alternative he proposes is soft innovation, making an incremental change to an existing product.
Soft innovation is the Free Prize Inside. An example is Cracker Jacks and cold cereal. The free prize is a small innovation that was made to the existing product that increased its value in the marketplace. The beauty of soft innovation is that anyone in your organization can be creative enough to come up with a free prize inside of your product. And it's my opinion that this works for non-profit organizations as well where our product is programs. Small innovations can create excitement around a program that has grown dull and lifeless.
I highly recommend this book to anyone interested in creating excitement in their products and marketing. http://jeffreyclong.typepad.com
Rating: 5
Summary: A must read for any marketer or business person...
Comment: Remember back in the day when every cereal came with a "Free Prize Inside?" Maybe it was a toy, a game, or maybe even a bowl. You (or possibly your kids) would stand in the cereal aisle at the market, and your choice of what to buy would depend more on what the prize was than the cereal, because the cereals were pretty much all the same: wheat or corn, sugar, possibly pretty colors or a cartoon mascot. Well, in Seth Godin's fantastic follow-up to "Purple Cow" (another must-read), he contends that the business world today is much like that cereal aisle... companies are offering very similar products and services, and the differentiation comes from offering their own form of a free prize. Godin first explains what a free prize is, he then tells how to sell your great idea to your colleagues, and then he focuses on what you can do (edgecrafting- read the book to learn more about this awesome idea) to create a free prize. Nevermind that his ideas are fantastic, Godin is one of the best business writers out there. His books always offer really interesting examples of companies who have demonstrated some of the ideas he offers, and his books are so fun to read that you will find yourself laughing and sharing some of his stories with your colleagues and friends. BUY THIS BOOK!
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Title: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin ISBN: 159184021X Publisher: Portfolio Pub. Date: 08 May, 2003 List Price(USD): $19.95 |
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Title: The Big Red Fez: How To Make Any Web Site Better by Seth Godin ISBN: 0743227905 Publisher: Free Press Pub. Date: 15 January, 2002 List Price(USD): $11.00 |
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Title:The Bootstrapper's Bible : Volume 1 by Seth Godin ASIN: B00005R2F8 Publisher: Do You Zoom, Inc. Pub. Date: 01 October, 2001 List Price(USD): $2.86 Comparison N/A, buy it from Amazon for $2.86 |
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Title: Unleashing the Ideavirus by Seth Godin, Malcolm Gladwell ISBN: 0786887176 Publisher: Hyperion Pub. Date: 10 October, 2001 List Price(USD): $14.00 |
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Title:99 Cows by Seth Godin ASIN: B00009MBYK Publisher: Do You Zoom, Inc. Pub. Date: 08 May, 2003 List Price(USD): $9.99 Comparison N/A, buy it from Amazon for $9.99 |
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