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Title: Judo Strategy: Turning Your Competitors' Strength to Your Advantage by Mary Kwak, David B. Yoffie ISBN: 1591391261 Publisher: Harvard Business School Press Pub. Date: 18 February, 2003 Format: Paperback Volumes: 1 List Price(USD): $19.95 |
Average Customer Rating: 4.12
Rating: 5
Summary: Highly recommended
Comment: I read dozens of business books every year, and this one is a standout. In clear compelling language, Yoffie and Kwak lay out a set of strategic principles and techniques that companies can use to fight back against stronger competitors. The three principles they analyze are movement, balance, and leverage; the techniques include the puppy dog ploy, define the competitive space, and leverage your opponent's assets, partners, and competitors. These ideas come originally from the sport of judo, but Yoffie and Kwak demonstrate through numerous examples that they also make sense in business.
As well as short examples from Intuit, eBay, Schwab, etc. that are used to explain the three principles, the book includes indepth studies of three companies that have been successful at judo strategy (Palm, Real Networks, and CNET). These chapters are a "must read" for anyone interested in the new economy. A great deal has been written about all three companies (especially Palm), but here the analysis and details, often culled from interviews, are first-rate.
The last section of the book deals with sumo strategy, which is the counterpart to judo for large companies such as Microsoft and Intel. Smaller companies will find few direct lessons here, but reading about sumo strategy is a good wake-up call for anyone who thought that competing with giants might be easy.
Rating: 3
Summary: Good...
Comment: Several good ideas in this book on marketing strategies for smaller companies; that made the book worth reading. The author spent too much time on the discussion of Judo. The book contains some memorable phases such as "Don't moon the giant", which would have been good advice for Netscape to follow. Great discussion on how to use a large company's strengths against it.
Rating: 5
Summary: Clever analogy with great insights
Comment: The judo analogy is a very clever way to explore how small companies can defeat large companies. I particularly liked the ideas of the "puppy dog ploy", push when pulled, and the concept of leverage. I highly recommend this book for managers facing big, powerful companies.
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