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Title: Winners Are Driven: A Champion's Guide to Success in Business and Life by Bobby Unser, Jim Bond, Paul Pease, Roger Penske ISBN: 1-59086-652-5 Publisher: Brilliance Audio Pub. Date: 01 March, 2003 Format: Audio CD Volumes: 6 List Price(USD): $82.25

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Average Customer Rating: 4.8 (5 reviews)

Rating: 5
Summary: Great book on winning in business and life (and racing)!
Comment: Bobby Unser was a very successful race car driver. This book shows that he always is a successful business man. Not being a racing fan, I wasn't too excited at first, but I enjoy reading motivational and self-improvement books, so I thought I'd check it out. Although I wouldn't say it turned me into a racing fan, I got to appreciate the scientific and sporting aspects of racing.

The advice given, although not earth-shattering, is both true and effective. For example, he talks about the desire to succeed and how this is a necessary "fuel" for winning. Many other self-development authors speak about this much as well. It is not anything new. However, He gives vivid examples from his racing career and from other anecdotes of friends and acquaintances. These examples are well-chosen because they are inspiring.

This is similar to other sections of his book. Bobby Unser seems to be very principle oriented as well as a man of integrity. He talk about instances where he could have turned his back on a commitment for monetary gain or to get on a better racing team (he made it seem like it was a somewhat common occurance in auto racing), but he stayed true to his commitment and it ended benefiting him in the end. This is refreshing considering some of the stereotypes of big business today where the search for a dollar seems to be the guiding principle sometimes.

I highly recommend this book. Even though it has a lot of auto racing stories, Unser tells them in a way that non-fans would really enjoy them and get motivation from their example.

Rating: 5
Summary: Desire fuels the fire...
Comment: ...and visions are meant to be shared.

Bobby's translation of what it takes to move from leading a race into the winner's circle to leading in business is an analogy well made in this book, particularly for all racing fans who find themselves wanting to gain a winning edge in life.

Paul Pease parlays Bobby Unser's winning focus in driving to be first for the checkered flag into a shared vision for his readers of what it takes to succeed in business. Bobby's lessons learned on the track and in between race days made him a part of one of America's most winning race families in a sport that has literally killed many who took on its challenges.

Bobby's experience in the business of racing and in the business of business in his twenty years of retirement, make him an excellent teacher of valuable lessons for the lay reader. The examples of lessons learned from his years of racing provide an entertaining and enlightening background for the reader to gain perspective on each message Bobby has to offer.

Bobby is clearly a monumental character both on the track and off. Being a willing teacher of what it takes to make a difference in business as in life makes this book very satisfying to the finish.

Rating: 5
Summary: Unser takes the checkered flag, again!
Comment: I found Bobby's book to be not only a fun read, but also packed with great motivational tips. Applying the tips to racing really hit home and was great reinforcement. It was nice to read about someone who actually practices what they preach, and can then explain it so that others can benefit.