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Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales

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Title: Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales
by Dan Condon, Aspatore Books Staff
ISBN: 1-58762-202-5
Publisher: Aspatore Books
Pub. Date: 01 September, 2002
Format: Paperback
Volumes: 1
List Price(USD): $44.95
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Average Customer Rating: 4.25 (4 reviews)

Customer Reviews

Rating: 5
Summary: Great Insights into the Software Development Process
Comment: Having been in software for the last 20 years at Sun, Novell and Microsoft, I was at first a bit skeptical about this book. However, after reading it, I would highly recommend it to both novice and experienced software professionals - all the way from programmers to developers to marketers to sales to management. This is a great reference on how the whole process works and how you can add value. A must read for anyone in the software business.

Rating: 2
Summary: Not useful for people with experience
Comment: This book offers no real insight for people who have been involved in the life cycle of either enterprise / "shrink wrapped" software. The book primarily deals with issues that would be common knowledge to most people who have worked in these roles for even a short period of time. It might have been better if the author had included real life scenarios of product management failures / successes and provided some sort of "analysis". Since this book provides neither depth nor breadth, I would classify this book as an utter disappointment.

Rating: 5
Summary: A Great Book for Novices & Experts Alike
Comment: I would say this book is a great look at software product management for professionals of all levels. The book stays true to its summary (see above) and is an overall great reference. Even though I have been a CTO for 6 years now, I found a lot in the book that was very useful. My staff also found the book very useful. I highly recommend this book.

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