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The Fine Art of Advertising

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Title: The Fine Art of Advertising
by Barry Hoffman
ISBN: 1-58479-222-1
Publisher: Stuart, Tabori and Chang
Pub. Date: 01 May, 2003
Format: Hardcover
Volumes: 1
List Price(USD): $30.00
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Average Customer Rating: 5 (1 review)

Customer Reviews

Rating: 5
Summary: The Art in Ads
Comment: This is a book that will appeal to everyone interested in the connection between art and advertising, how they have influenced each other and continue to do so. It provides a short course in both art history and ad history. The writing is alive and engaging. There are hundreds of ads accompanied by the art that influenced them. Missing, however, is any mention of the early Kodak ads based on photos by Ansel Adams, Paul Strand, Edward Weston, and more recently Paul Caponigro, Jerry Uelsmann and others.

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