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Title: Thinking Creatively: New Ways to Unlock Your Visual Imagination by Robin Landa ISBN: 1-58180-338-9 Publisher: How Design Books Pub. Date: February, 2002 Format: Paperback Volumes: 1 List Price(USD): $26.99

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Average Customer Rating: 4 (5 reviews)

Rating: 4
Summary: Not Quite for Beginners
Comment: This book is intended for someone who has a bit of a background in design. Landa does explain some of the things you will want to think about in a design, say for a book jacket or advertisement, but unless you are already familiar with the terms, this may not help.

There are exercises for you to practice what you have learned, but there are no answers. These are intended for the reader to explore what they have learned rather than "parrot" back what the author wants.

In the end of the book are some words about design from some big-name designers in either interview or short-letter form. This will mean more to you if you are familiar with the names.

The examples are good pictures with some information (who did the work and whom it was for), and they have a brief paragraph explaining what the creator were thinking about the project. In some cases, it is very enlightening, but in others, it just seemed like reminiscing.

I recommend this book for people with designer training, but not for the beginner.

Rating: 1
Summary: Eye Candy, Brain Vacuum
Comment: OK, you can certainly see lots of examples of cool designs, but if you are looking for actual HELP with learning to design, this is NOT the book for you. I kept waiting for the book to be useful. Finally, towards the end is a section of exercises that can help "unlock" your visual creativity. That was useful, but in the end, it didn't redeem the book.

If you are looking for a neat beginner's guide to design principles, see "The Non-Designer's Design Book," another gem by Robin Williams.

Rating: 5
Summary: helped me
Comment: Landa is the absolute authority on creative visual thinking. This book helped me tremendously! Buy it.

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