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Creativity for Graphic Designers: A Real-World Guide to Idea Generation--From Defining Your Message to Selecting the Best Idea for Your Printed Piece

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Title: Creativity for Graphic Designers: A Real-World Guide to Idea Generation--From Defining Your Message to Selecting the Best Idea for Your Printed Piece
by Mark Oldach
ISBN: 1-58180-055-X
Publisher: North Light Books
Pub. Date: April, 2000
Format: Paperback
Volumes: 1
List Price(USD): $19.99
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Average Customer Rating: 4.4 (10 reviews)

Customer Reviews

Rating: 4
Summary: definatly not a picture book
Comment: I found this book to be very helpful in getting you to think of the box. Instead of being like a picture book with not much information, it tells you how to come up with ideas and explains the process of making a good design. This is a great book to have if you already have those picture books with just designs and need something to help you with actually creating your own designs.

Rating: 5
Summary: The book of all books
Comment: I had been looking for a book about creativity, I wanted to understand the process more, and hopefully increase my productivity. This book was one of 12 that I bought related to the design and creativity area, and was by far the best I've read yet. It gives so much information about the process of idea generation that even I understand it more now (and I've been doing it for 4 years). I have already used the advice on handling clients to great success, and I'm reading the book a second time round.

This book is a MUST for all designers at all levels!!

Enjoy

Rating: 5
Summary: great starting point for formalizing/mainstreaming process
Comment: A lot of time is wasted in the creative business just doodling and waiting for one's muse to pop in and show us the light. This book takes the sloppy creative process and pretty much streamlines it into a more productive method of thinking things out and solving problems.

While there are examples of real creative work, the book focuses more on process than one product. If you're constantly living on mental post-it notes and flying by the seat of your pants when coming up with new ideas, this book might just be the ticket for you to get the creative process more organized. I have seen a few reviews that cited a problem with the size of the font used in the book... I held the pages of the book up to my computer monitor and find that the font used on this webpage is actually smaller than that used in the book... so if you can read this page, you can read the book. :-)

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