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Title: Photography: Focus on Profit by Tom Zimberoff ISBN: 1-58115-059-8 Publisher: Allworth Press Pub. Date: October, 2002 Format: Paperback Volumes: 1 List Price(USD): $35.00 |
Average Customer Rating: 5 (3 reviews)
Rating: 5
Summary: Essential Gear
Comment: Beginner,amateur or professional; "Photography-Focus on Profit" by Tom Zimberoff is a must have for all photographers. Tom provides a written road map that is invaluable to not just the individual, but to photographers as a whole. He guides you from the basics of starting out; continues through the do's and dont's on up to maintaining profitability in this tight market.
That's not all. He also includes the "PhotoByte" program. This amazing software keeps track of all assignments from birth to conception. It guides you step by step.
Want to know how much profit you have made from a particular image? It does it! It keeps track of all profits in general and by individual photographs (it even displays the photo). Want to know which customers still owe money, which one's pay on time and how much profit (or loss) from a particular customer? It does that as well.
Don't want customers seeing the markup on your services? Enter the item(s) and Photobyte shows it on the screen and calculates everything for you... automatically. It even add's the sales tax for you! Keeps track of equipment (with serial numbers), customers, jobs...
This program is heaven sent which means Tom is an angel. If you need direction then this book will give it to you. The program is just icing on the cake.
As a former photographer for the military in Hawaii; I moved to Puert Rico to start anew due to the economic slowdown caused by the 9/11 tragedy. I've worked for many people but never on my own (photography). I had the practical photo experience. But the business side was a stretch and I could only go by "general" business practices.
Tom's book showed me that "general" does not apply to photography. "Focus on Profit" is exactly that. "Focused".
Thanks Tom. This is the best Photography business book I have ever read. It stays on my desk at all times.
Rating: 5
Summary: An Unbeatable Resource
Comment: I would consider this book required reading for anyone interested in ensuring their photography career is a profitable one! Focus On Profit is a sensible, easy read with a wealth of information about running a successful business.
The computer software "Photobyte" that is included with it has streamlined my business more than I can say.
I highly recommend this book.
Rating: 5
Summary: An essential, basic guide
Comment: Photography: Focus On Profit isn't just another beginner's how-to guide on taking or marketing pictures. Photography: Focus On Profit culls the industry's best practices, using software to put its lessons into practice. Photographers are given all the information needed to incorporate profitability into their efforts. Chapters provide specific guidelines geared to profitability, from buying equipment only when and as needed to generate an immediate payback, to defining a potential customer base. An essential, basic guide.
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Title: The Photographer's Guide to Marketing and Self-Promotion by Maria Piscopo ISBN: 1581150962 Publisher: Allworth Press Pub. Date: July, 2001 List Price(USD): $19.95 |
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Title: Asmp Professional Business Practices in Photography by American Society of Media Photographers ISBN: 1581151977 Publisher: Allworth Press Pub. Date: December, 2001 List Price(USD): $29.95 |
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Title: Portfolios That Sell: Professional Techniques for Presenting and Marketing Your Photographs by Selina Oppenheim ISBN: 0817455434 Publisher: Amphoto Pub. Date: June, 2003 List Price(USD): $29.95 |
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Title: 2004 Photographer's Market (Photographer's Market, 2004) by Donna Poehner, Erin Nevius ISBN: 1582971862 Publisher: Writers Digest Books Pub. Date: August, 2003 List Price(USD): $24.99 |
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Title: Business and Legal Forms for Photographers by Tad Crawford ISBN: 158115206X Publisher: Allworth Press Pub. Date: January, 2002 List Price(USD): $29.95 |
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