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Out of the Box: Strategies for Achieving Profits Today & Growth Tomorrow Through Web Services

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Title: Out of the Box: Strategies for Achieving Profits Today & Growth Tomorrow Through Web Services
by John Hagel III, John Seely Brown
ISBN: 1578516803
Publisher: Harvard Business School Press
Pub. Date: 28 October, 2002
Format: Hardcover
Volumes: 1
List Price(USD): $29.95
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Average Customer Rating: 3.92

Customer Reviews

Rating: 4
Summary: Exciting Concept Which Could Overpromise
Comment: Out of the Box provides a visionary approach to the promises of this new web programming and architecture called web services. In the second chapter he warns the ready about the writing becoming technical challenging but does a fair job of bringing the technology to the beginner's level. Perhaps more business books should help executives understand Internet technology so that the complexity could be appreciated in a realistic light. As with many books which try to predict future trends in Internet technology in business, Hagel works from a limited number of examples and tends to overuse some. The main weakness of the book is what many who purchase IT consulting services understand too well - early applications of new technology can easily be overpromised and deliver disappointing or more costly results. However, the book's strength is its forward-looking application of a technology that does indeed have great potential.

Rating: 5
Summary: It's NOT About Technology
Comment: Too many people perceive Out of the Box as a "technology" book. To some extent, John Hagel fosters this impression by using a sub-title that focuses on Web services technology. In fact, this is a very insightful book on business strategy - both on the substance of business strategy and the process of business strategy. This insight is starting to be recognized - Strategy and Business (the publication of Booz Allen Hamilton) recently designated Out of the Box as one of the Best Business Books of 2002 and they placed it firmly in the Strategy category. Anyone interested in strategy needs to read this book.

Rating: 4
Summary: Good read but misses the "Aha!"
Comment: This book is well written, but in the end, I missed seeing the Aha! factor. Nothing particularly earth shattering that I walked away with afterI plonked down my thirty bucks for this book. The authors make a keen attempt to differentiate Web services from ASPs...a technology that never quite lived up to its hype. Their arguments about the fundamental aspects of why Web services will change the world are unconvincing. However, there are a few gems to walk away with. First, the notion of modular architectures, and thier impact on organizational flexibility. Second, the importance of standards around the Web that compenstate for the lack of standards in across-firm infrastructures. I guess this is a moderate buy, provided you do not go in expecting to see Hagel in his full force (remember his earlier books were quite phenomenal in this regard). For the readers of HBR, you will find the essence of this book distilled in two recent articles by Hagel. As a side note, Seely Brown is listed as the coauthor: this is misleading because he only wrote the preface.

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