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Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation

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Title: Platform Leadership: How Intel, Microsoft, and Cisco Drive Industry Innovation
by Annabelle Gawer, Michael A. Cusumano
ISBN: 1578515149
Publisher: Harvard Business School Press
Pub. Date: 29 April, 2002
Format: Hardcover
Volumes: 1
List Price(USD): $29.95

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Average Customer Rating: 4.8

Customer Reviews

Rating: 4
Summary: Great book - worth your time if you are ISV or in High Tech
Comment: This insightful book looks at how companies build a businesses on "network effects". The key case studies are MS, Intel and Cisco. If I had to summarize this book in 1 sentence: build a platform and a business model where multiple companies can add value and be profitable (constellation of ISVs, VARs and Service Providers). Book also covers NTT 3G, Palm, Linux.

Case studies are analyzed on how they used the "4 levers of Platform Leadership": 1) Scope of Firm, 2) Product Technology/Architecture, 3) Relationships with external complementors, and 4) Internal Organization.

Very well written.

Rating: 5
Summary: Excellent read
Comment: I bought this book as part of my MBA thesis. This is an excellent read and full of useful insights. Mssrs Gawer and Cusumano are clearly gurus in this subject.

Rating: 5
Summary: Brilliant strategy for circumventing anti-trust law
Comment: "a highly effective way of skirting antitrust law" - Professor Ross Anderson. This brilliant book shows how to lock in your customers and lock-out your competitors without falling foul of anti-trust law. Read, learn, inwardly digest ... then go out and make a killing. No serious marketing executive can ignore this book.

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