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Title: On Deadline: Managing Media Relations, Third Edition by Carole M. Howard, Wilma K. Mathews ISBN: 1-57766-086-2 Publisher: Waveland Pr Inc Pub. Date: 02 January, 2000 Format: Paperback List Price(USD): $25.95 |
Average Customer Rating: 4.5 (2 reviews)
Rating: 5
Summary: Building a better Media Relations Plan? This book can help!
Comment: Do your press releases result in news coverage? Do reporters return your phone calls? If not,"On Deadline" is THE book you need to be successful in building relationships with the media.
The fundamentals I learned in ON DEADLINE helped me create a successful media relations program. I liked this book because it helped me organize my efforts and target the appropriate audiences. Media Relations is a challenging job, and ON DEADLINE breaks it down into easy steps.
Whether you are new to this field or are on old pro, you can take away valuable tips from this book. From getting started to building trusting relationships with reporters to ethics to media events and through crisis planning, Mathews and Howard walk the reader through the challenges and rewards faced by media relations professionals.
Being on a journalist's "A" List is no accident...if you want to have a solid relationship with the media, you have to work at it. ON DEADLINE speaks to the virtues all media relations professionals must have to get the desired results for their companies. An effective media relations plan is more than a mound of newspaper clippings, and ON DEADLINE details the significance of strategic media relations planning. In Chapter 3, "Tools of the Trade," ON DEADLINE provides a no-nonsense approach to writing effective press releases that are worthy of news coverage. In addition, the main ideas from Chapter 6, entitled "Ethics - The Golden Rules of Media Relations," should be posted in the office of every media relations professional. Of course, what good is a media relations program without measuring the results? Chapter 10, "Evaluation," details methods that can be implemented to measure the effectiveness of any media relations effort.
If you want to be a successful media relations professional, ON DEADLINE is the only book you will need to succeed in this business.
Rating: 4
Summary: Good, practical advice
Comment: I read this book after I had joined one of the nation's top PR firms. Had I read it earlier, I could have avoided some early mistakes since I did not have an extensive PR background. This book has plenty of practical advice that is on track to help you succeed in the PR world.
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Title: Feeding the Media Beast: An Easy Recipe for Great Publicity by Mark E. Mathis ISBN: 1557532478 Publisher: Purdue University Press Pub. Date: 01 May, 2002 List Price(USD): $24.95 |
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Title: Winning with the News Media : A Self-Defense Manual When You're the Story (2001 Edition) by Clarence Jones ISBN: 0961960353 Publisher: Winning News Media Inc Pub. Date: 01 March, 2001 List Price(USD): $23.95 |
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Title: Mediasmart: How to Handle a Reporter by a Reporter by Dennis Stauffer ISBN: 0964042908 Publisher: Minneapple Pr Pub. Date: 01 August, 1994 List Price(USD): $19.95 |
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Title: Effective Public Relations (8th Edition) by Scott Cutlip, Allen Center, Glen Broom ISBN: 0135412110 Publisher: Prentice Hall Pub. Date: 26 July, 1999 List Price(USD): $120.00 |
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Title: Influencing Public Attitudes: Strategies That Reduce the Media's Power by James E. Lukaszewski ISBN: 0913869031 Publisher: Issue Action Pubns Pub. Date: 01 November, 1992 List Price(USD): $23.95 |
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