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Title: Promotion of Pharmaceuticals: Issues, Trends, Options by Dev S. Pathak, Alan Escovitz, Suzan Kucukarslan ISBN: 1-56024-384-8 Publisher: Haworth Press Pub. Date: 01 July, 1993 Format: Paperback Volumes: 1 List Price(USD): $27.95 |
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Title: Pharmaceutical Marketing in the 21st Century (Journal of Pharmaceutical Marketing & Management , Vol 10, No 2-3-4) by Mickey C. Smith ISBN: 0789002078 Publisher: Haworth Press Pub. Date: 01 January, 1997 List Price(USD): $27.95 |
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Title: Competitive Strategies in the Pharmaceutical Industry by Robert B. Helms, American Enterprise Institute for Public Policy Research ISBN: 0844738824 Publisher: American Enterprise Institute Press Pub. Date: 01 January, 1995 List Price(USD): $35.95 |
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Title: Pharmaceutical Marketing: Principles, Environment, and Practice by Mickey C. Smith, E. M. Mick Kolassa, Greg Perkins, Bruce Siecker ISBN: 0789015838 Publisher: Haworth Press Pub. Date: 01 December, 2001 List Price(USD): $49.95 |
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Title: Brand Medicine : The Role of Branding in the Pharmaceutical Industry by Tom Blackett, Rebecca Robins ISBN: 0333930983 Publisher: Palgrave Macmillan Pub. Date: 11 August, 2001 List Price(USD): $49.95 |
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Title: New Wave Pharmaceutical Selling by Sandra M. Peters, Vincent F. Peters ISBN: 0965623149 Publisher: Black Dog Publishing Company Pub. Date: 01 October, 2002 List Price(USD): $24.95 |
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